What???????!!!!!!

I have to do What?!



Writing the book is the easiest thing you will do as an author. In this day and age of instant news and instant -- everything, why do people think of the publishing business as it was in the 50's and 60's?

In those days, a contracted author received attention in a way not shown to writers today. The publisher would arrange for the book to be reviewed and work with book stores to feature the author's work. Advances were commonplace.

Today's writer is on their own when it comes to marketing. You're responsible for making your name a household word by setting up a website, creating a blog and keeping it relevant, tweeting, twittering, Youtubing, Yahoo grouping, LinkinIn-ing; the list is endless. If you wish to have a book signing, the details are yours to complete. The same can be said for arranging interviews in the local paper or TV station.

All the marketing has been dropped in the lap of the writer. Not exactly what you expected when you put your signature on that contract for your 'novel', was it?

This is where hard decisions are made. Do you spend more time writing or do you spend more time marketing? To have book sales, you need to market--actively. But you have to have books to market and writing is the only way to do it.

This is the Catch-22 of being a professional [royalty receiving] writer. If you have the solution to this question... put it in a book. You'll make a fortune.

Sable Angel