Frances Caballo will be awarding a $50 Amazon/BN GC to a randomly drawn winner via rafflecopter during the tour.
Social Media Just for Writers
by Frances Caballo
~~~~~~~~~~~~~
GENRE: Nonfiction
~~~~~~~~~~~~~
BLURB:
You wrote
your book and sold copies to everyone you know. But you have goals that extend
beyond a few dozen copies sold.
How do you achieve your dream of
selling books around the world? With social media, you can build your platform
and reach readers in locales you never imaged possible before.
In this book, you’ll learn how to:
• Create
a Facebook fan page and actively engage with your readers.
• Optimize
your LinkedIn profile.
• Tackle
Instagram, Tumblr, and Snapchat.
• Build
and optimize Pinterest pinboards for SEO to maximize exposure of your books,
blog, and other landing pages.
• Improve
your blogging.
• Excel
on Twitter.
• Create
images for your blog and social media posts.
The second edition of Social Media
Just for Writers is both a primer for authors new to social media and an
advanced study of platforms that weren’t widely known four years ago. Whether
you write romance, historical fiction, young adult, or steam punk novels,
you’ll find help in reaching your online audience of new and dedicated readers.
~~~~~~~~~~~~~
EXCERPT:
Introduction
This
handbook is for you. You’ve spent more days than you can count working on your
novel, memoir, or anthology of poems. You wrote, rewrote, corrected, edited,
developed new scenes, twisted the plot, and returned to make additional edits.
Finally, your book was ready for the world to see.
You
celebrated your achievement. You invited friends to your book launch, welcomed
them with glasses of sparkling wine and cheese, and scheduled readings at local
bookstores. Then you wondered, “How can I reach more readers?” Selling books to
your friends, colleagues, and family members was easy, but how do you reach
people you don’t even know?
By
promoting your book online with social media, you can sell your books up and
down your state, across the nation, and to people you have no idea how to
reach. How, you ask? This book will explore and explain strategies for
maximizing your online sales efforts. As a bonus, in the last chapter you will
find tips for offline promotion too.
By
the time you finish reading this book, you will know how to:
• Use Facebook effectively and
efficiently to market your book.
• Tap into Twitter to create your
tribe.
• Use virtual pinboards to expand the
reach of your brand.
• Be more successful at blogging so you
can reach new readers.
• Use LinkedIn with renewed confidence.
• Get started on Tumblr, Instagram and
Snapchat to reach younger audiences.
• Learn how to incorporate more visual
marketing into your social media use.
I
wrote this book because authors like you asked me to write it. Like you, they
wanted to feel more grounded in social media, learn to spend their time more
resourcefully, and discover some of the secrets to social media marketing. They
wanted a handbook they could take home to use as a reference.
Social
media is a dynamic field, and networks are constantly updating features to
improve the user’s experience. While writing this book, I frequently rewrote
portions and updated my screenshots so that you would have the most recent and
relevant information possible.
To
keep informed of the newest
updates to Facebook, LinkedIn, Twitter,
and
Pinterest, Instagram, Snapchat and Tumblr, and to learn about new social media
channels as they surface, visit my blog and website at
www.SocialMediaJustforWriters.com.
This
edition of Social Media Just for Writers deleted the chapter on Google+ due to
changes on the social media landscape including the in the number of people
using that platform.
You
are about to begin your social media marketing journey now. Enjoy your time
meeting and engaging with your readers.
From caring
comes courage.
Lao Tzu
~~~~~~~~~~~~~
AUTHOR Bio and Links:
Frances Caballo is an author
and social media strategist and manager for writers. She’s a regular speaker at
the San Francisco Writers Conference. In addition, she’s a contributing writer
at TheBookDesigner.com, and blogger and Social Media Expert
for BookWorks. She’s written
several social media books including The Author’s Guide to Goodreads and Social
Media in 30 Minutes a Day. Her focus is on helping authors surmount the
barriers that keep them from flourishing online, building their platform,
finding new readers, and selling more books. Her clients include authors of
every genre and writers’ conferences.
http://www.socialmediajustforwriters.com/
https://www.facebook.com/FrancesCaballoAuthor/
https://www.pinterest.com/fcaballo/social-media-just-for-writers/
https://twitter.com/CaballoFrances
~~~~~~~~~~~~~
GIVEAWAY INFORMATION and RAFFLECOPTER CODE
Frances Caballo
will be awarding a $50 Amazon/BN GC to a randomly drawn winner via rafflecopter
during the tour.
http://www.rafflecopter.com/rafl/display/28e4345f2238



Thanks for hosting!
ReplyDeleteCongrats on the tour and thanks for the chance to win :)
ReplyDeleteWelcome to the Angel's blog. I hope you have a great tour. Allana Angel
ReplyDeleteThanks for the giveaway; I like the excerpt. :)
ReplyDeleteGlad someone is brave enough to tackle all the social media! I'm only doing one because I'd rather hang out with my dogs. LOL! Hope your tour is successful, and thank you for presenting info that can help authors connect with a wider audience!
ReplyDeleteThanks for the helpful information and chance to win!
ReplyDeleteCongrats on the tour. What books are you looking forward to reading in 2017. Thanks for the giveaway. I hope that I win. Bernie W BWallace1980(at)hotmail(d0t)com
ReplyDeleteI liked the excerpt thank you.
ReplyDeleteThis sounds like a great book and I loved the excerpt. Thanks for sharing :)
ReplyDeleteSounds very useful!
ReplyDelete--Trix
This book sounds like something I'd really enjoy reading, thank you for sharing!
ReplyDelete